Have a question to ask Emilio Estevez about The Way? Ask him! To celebrate the release of The Way on Blu-ray and DVD on 2/21, Emilio will be hosting a Twitter chat with fans starting at 8pm EST/5pm PST. You can ask your question by replying to Emilio’s Twitter account here: http://www.twitter.com/emiliotheway and by adding the hashtag #thewaychat to your Tweet. See you on Tuesday!

This Friday, February 3rd at 8p EST, Martin Sheen is featured in the Season 3 premiere of NBC’s Who Do You Think You Are?

The series, which follows some of today’s most beloved and iconic celebrities as they embark on personal journeys of self-discovery to trace their family trees, will trace Martin’s Spanish and Irish family roots. Check out the Season 3 preview above and make sure to watch for The Way commercial airing during the show!

The Way fans – it’s time! We’re excited to announce that The Way will be released on DVD and Blu-Ray in the United States this February. Experience one of 2011′s sleeper hits on DVD starting February 21st and on Cable VOD starting February 9th. We’ll have a full run-down of all the details on where to buy/see The Way to announce shortly. In the meantime, pre-order your copy of The Way on DVD via Amazon.com and Walmart.

The Way is getting continued recognition for its strong 2011 box office results, a fact that was reconfirmed last week by the specialty film experts at Indiewire. To quote:

Grassroots campaigns proved hugely successful for [one of] the most surprising indie hits of the year – Emilio Estevez’s “The Way”. ”The Way” made its way to theaters on October 7th via a partnership between Estevez, Elixir Films, Producers Distribution Agency and ARC Entertainment.

Similar to its approach with “Exit Through The Gift Shop” and “Senna,” PDA assembled a team who included Richard Abramowitz, Mark Schiller, Dennis Rice and Cynthia Swartz.

“We set out to prove what a traditional distributor would do,” Sloss said in a story that ran on Indiewire last month. “Or maybe even a little better.”

It worked. After 12 weeks of release, it has grossed $4.2 million. In a true testament to its word of mouth, it saw its per-theater-average rise four consecutive weekends — particularly rare given that it was the film’s 5th, 6th, 7th and 8th weekends, respectively.

You can read the full article at Indiewire.

Earlier this week, Martin Sheen spoke with The New York Times’ “Carpetbagger Blog” about The Way, awards season and making a movie outside the Hollywood system.

The film experts at IFC Films recently recognized The Way in their roundup of outstanding independent films in 2011.

An article from the December 1st issue of Hollywood film industry newspaper Variety is singing the praises of The Way’s continued box office success. Thanks largely to a grass-roots marketing campaign and strong fan participation on the film’s Facebook page, Variety reports The Way is still going strong, rising to over $3 million in box office gross despite the lack of a traditional Hollywood-style marketing campaign. A special thank you to the film’s wonderful fans who have told their friends, family and loved ones about The Way – the film’s success wouldn’t have been possible without you!

Los Angeles fans of The Way, this Wednesday is your chance to catch a FREE SCREENING at the Landmark Theater of the film everyone’s been talking about, followed by a post-show Q&A featuring Martin, Emilio and producer David Alexanian. Want to attend? You can RSVP by calling 818-760-2985 or emailing rsvp1@publicity4all.com. Head over to Behind the Scenes website for the full details for tomorrow’s show at the Landmark Theater in West. L.A!

The Smithsonian Magazine’s “Constant Traveler” blog posted a wonderful write-up on The Way this week. Smithsonian’s Susan Spano had this to say about the film:

“For people who have dreamed about walking the Camino, the film is the next best thing, not only because of its glorious Pyrenees and Spanish Basque country setting, but because it dramatizes the emotional and spiritual journey pilgrims inevitably take, regardless of religious affiliation.”

You can read the Smithsonian’s full blog post on The Way over at their website.

Canadian fans of The Way – your wait is over! Starting this Friday 11/4, The Way opens at the following theaters in TORONTO:

• Varsity and VIP Cinemas
• Sheppard Grande Cinema
• Winston Churchill AMC
• AMC Kennedy Commons

The Way comes to other Canadian cities including Ottawa, Winnipeg, Calgary, Edmonton, Vancouver, Victoria, Halifax next Friday, November 11.